Designing to simplify marketing content generation
Deliverables
Product Design
Tools
Figma, Canva
Context
Yama is an AI research tool in life sciences that assists researchers in quickly finding, organizing, and understanding complex scientific information.
Researchers need a faster, less manual way to extract and compare findings from scientific papers, so they can make informed decisions without sifting through papers.
If we create a tool that allows for researching different drugs and competitors, and creates marketing content with automated compliance updates based on different regions , we can significantly reduce fines, time, and cost.
Knowing the key pain points, we hypothesized that
After multiple rounds of iteration, we landed on a design that was simple, effective and let users research, converse with research papers using AI, extract insights, and create marketing content.
I collaborated with the founder to decide on the key features we would need to create the MVP. The plan was to put the MVP in front of potential users to get feedback and iterate and build more functions based on that.
Building the MVP
We used the Ant Design System as our basis to
create a custom design system for Yama.
Doing this significantly cut down costs and fast-tracked production.
A speical thanks to the team behind the open source Ant Design System
We are working on building the second version with the following key upgrades
Take insights and turn them into visual marketing content. (This currently works but we are Yama is making it better and simpler to customize)
Making pre-defined workflows users can use to complete specific tasks.
The team is currently testing Yama Science with potential users and these updates will be included in the next version along with more improvements based on the insights we get from the testing phase.